The challenge
The challenge was to create a modern and dynamic brand image for Magellan, while conveying its commitment to innovation and technology. It was important to capture the essence of the business while creating a design that was instantly recognizable and memorable to potential customers.
The goal
Create a brand image that reflects Magellan's commitment to innovation and technology, while remaining accessible and easy to understand for its customers. And allow them to highlight and communicate on their personalized software solutions helping companies to work more efficiently and improve their performance.